Question: What was the motivation/inspiration for developing the acrylic stamps? --submitted by meredemaison, August 26, 5:46 pm
Answer: It wasn't so much inspiration as it was determination! For many years, we worked with polymer stamps, but in a different format and only for creating labels for our wood stamps. I understood the durability and flexibility of the material and how lightweight and compact it was for storage. So I had stamps made in the clear material. The more I played with clear stamps, the more "clearly" I saw the future of the industry. I knew that bulky, opaque, wood-mounted stamps just didn't make sense, given the beauty and crispness of the images from clear stamps as well as their ease of storage and organization.
My mind was made up. Back then, several of my closest advisors told me I was crazy to convert the company's bread-and-butter product so dramatically. They encouraged me to come out with a dual product line — some in wood/rubber and some in clear polymer, just to "test" the response and make sure Consulants didn't bolt. I couldn't be swayed. I told them, "How can Consultants believe me when I say that My Acrylix is great if I'm offering them some other product 'just in case' at the same time?" No, I knew we had to go bold, believe in the decision, and share that belief. There have been many scary decisions I've made over the past 27 years in business, but this wasn't one of them: I knew we'd revolutionize stamping, and we did!
Wednesday, September 28, 2011
Acrylix Inspiration!
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I can remember exactly what sold me on Close to My Heart - clear stamps. I remember years ago going the craft store with my sister in law and watching her go through all the wood block stamps. I remember thinking to myself how impractical they just take a up space.
ReplyDeleteThen years later I saw clear stamps. Now here was something practical that had lots of uses and didn't take up space. I was hooked and I still am. :)
The biggest reason I was attracted to Close to My Heart was the Acrylix stamp blocks, and the stamps you could purchase to use with them. I was fascinated that you could purchase a set of blocks and never have to purchase a block again. I also was drawn to the stamp sets....so sophisticated and beautiful.
ReplyDeleteYou belief has been soundly proven true. Genius.
ReplyDeleteThanks for sticking to My Acrylix as well as Sticky Boy sticks to a block!
I'm so glad you went for it! I saw my first CTMH catalogue right when you were going acrylic and knew you were on to something big. Still have the first alphabet I bought - they were sold in ziploc bags back then.
ReplyDeleteI had a whole floor to ceiling shelf filled with wood stamps. After my first experience with My Acrylix I didn't touch the wood stamps again. Love, love, love them!
ReplyDeleteI've always loved your product but wasn't able to stamp due to having latex allergy. now with the polymer stamps I don't have to worry about that so I signed up as a demonstrator and I love the business!
ReplyDeleteWere you the first company to have clear stamps?
ReplyDeleteJust wondering...
And how right you were!!!
ReplyDeleteThe other company has both and I don't get that concept. (And my friend who sells for that company secretly prefers OR stamps! How cool is that?! ;-) )
AZsMistyGirl in Tucson, AZ
Thanks for answering my question! I'm so glad you stuck to your guns! I was also glad to see someone else mention the health reasons for going with the My Acrylix. Thanks for thinking outside of "the wooden block"!!!!
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